The SDK should help these companies create their own mobile sites, which are re-purposed in text form to make browsing quicker and more intuitive. And once developed, MYiOTA will add the service to its existing portfolio of services for the 100,000 users who have downloaded its app.

Technology developed by MYiOTA enables consumers to receive information from websites, WAP, RSS, SMS services, or blogs in a couple of clicks.

Bruce Eley, CEO, iOTA Sphere, said: “For media players and mobile developers the SDK is clear and easy-to-use, making content adaptation to the MYiOTA service a real opportunity for anyone wanting to mobilize content to a hungry audience.”