News
CBS in Pique condition
Stuart O'Brien Mar 26 2008, 6:01pm
CBS Mobile to use Aggregate Knowledge's Pique recommendation engine to provide targeted content.
The technology is being deployed initially on the CBS News mobile site and will recommend content to users based on what other people with similar interests are looking at.
An example given is that if a user reads an article about 'super delegates' they might be led to a story about the upcoming democratic primaries, because others who read about the super delegates went on to read about the primary.
Consumers will see article suggestions initially in the form of 'Your Headlines' functionality.
Content suggestions will change throughout the day based on natural shifts in interest from morning news, to feature articles, to breaking stories and trends.
Jeff Sellinger, EVP and General Manager at CBS Mobile, said: "In time we hope to deliver other even more highly-relevant and targeted ads, services and applications to our mobile customers and visitors. All this comes on the heels of our recent announcement of being first with location-based mobile advertising."
