News
I-play strikes Deal Or No Deal with Endemol USA
Stuart O'Brien Mar 25 2008, 5:25pm
New licensing agreement paves way for mobile game based on hit TV show.
Oberon Media subsidiary I-play will develop and publish a mobile game based on Endemol USA TV show Deal Or No Deal, which airs in the US on NBC.
I-play rival Gameloft released a Deal Or No Deal game in Europe under a separate license in 2006.
Don Ryan, SVP of publishing for Oberon Media, said: "We’re very excited to be working with Endemol USA to take Deal or No Deal mobile in the US.
It's a hugely popular license that appeals to a broad audience with a highly addictive format, with a lot of suspense in the show itself, which is going to translate well to the mobile version."
