Each radio station site will host a customised store drawn from Thumplay's 80,000 piece content library that allows DJs to pick and choose the ringtones etc they want to offer.

Content is contextually featured in areas including the ‘Just Played’ box and ‘Top 20 On Demand’ lists on all home pages. In addition, links to the mobile content store are found in the ‘Last 10 Played’ playlist on each site.

Among the first Clear Channel stations to launch the content stores are KIIS-FM 102.7 (www.kiisfm.com) in LA, WJRR-FM Real Rock 101 (www.wjrr.com) in Orlando and WGCI-FM 107.5 (www.wgci.com) in Chicago.

Are Traasdahl, Thumbplay’s CEO and founder, said: "For radio stations, the discovery of relevant mobile content, whether ringtones or music videos, is a natural extension of the listener experience. Thumbplay gives radio stations and their personalities the ability to sell mobile content and to quickly tap into new revenue while requiring minimal resources for implementation."

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