Its report claims China and the Far East region currently provide the largest market for content services and contribute around 41 per cent of global revenues. Despite rapid growth in developing markets, the Asia Pacific region will retain its leadership through to 2012, when it will still contribute 33 per cent of sales.

However, Juniper cautions that entertainment service adoption will stumble unless improvements are made in UI, network coverage, data charges and regulation of gambling, adult content and some social networking services.