Viewers can download WeGlu to their mobile and find Skins in their address book. C4’s sister channel E4 will then send content from the series, unseen footage and preview material to create anticipation about the next episode.

Cameron Saunders, Head of marketing for digital channels at Channel 4, said “We have been very successful at extending Skins into social networks on the web.  WeGlu gives us the ability to have richer conversations with Skins fans and to weave our content into their conversations, wherever they are".

WeGlu is a social networking service that provides any organisation, such as media companies, sporting clubs and music companies, with web 2.0 communication tools.  “Being able to have a dialogue with their fans is key for these organisations”, said WeGlu co-founder Paul Phillips. “Getting into fans’ address books is permission-based, so they are telling you – ‘I’ll give you the right to communicate with me as long as your stuff is entertaining or useful’.”

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