Endemol has appointed Player X to distribute its mobile video content in European and Australasian territories.

Player X will handle the mobile versions of online destination Joe Cartoon, user-gen video site Home Video and stunt-based game show Fear Factor in Spain, Ireland, Scandinavia and New Zealand.

Player X has similar deals in place with the likes of Universal, Paramount and Aardman, pushing the content through both operator decks and its geekTV and Zapper TV mobile channels.

Tony Pearce, Player X CEO, said: "Endemol is probably the most innovative producer in the world and naturally it’s fantastic to be working with them on mobile video. Our experience in this area and Endemol’s quality content is a dream scenario not only for both companies, but the end user as well."