May 26th, 2010 @ BAFTA, London
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
New Business Sales EMEA
Competitive Package
UK - London

Nokia will adopt Microsoft’s Silverlight media player for S60 devices by the end of this year
Silverlight is a cross-browser multimedia player similar to Adobe Flash that was launched last September after much hype. It runs on Windows, Mac and, soon, Linux. Hitting S60 is a big deal for Microsoft, given its utter domination of the smartphone OS space. It shipped 53 per cent of the 35.5 million smartphones shipped in Q4 2007, according to Canalys.
The expectation is that Silverlight will be embedded on new Nokia devices and downloadable to those already in the market. Microsoft will also develop a version for S40 and Internet tablets. Nokia clearly has an agnostic approach to the space, having signed a similar deal with Adobe for Flash Lite last year.
Adobe says more than 300 million phones have shipped with Flash Lite. Microsoft is aiming for 200 million downloads of Silverlight across all platforms by the middle of this year. It claims that more than 8,000 Web applications using Silverlight are available today.
Mmmm, another proprietary format. Great. And Flash is hardly setting the world alight is it?