News
Clear Channel blends mobile with outdoor ads
Tim Green Feb 29 2008, 11:15am
Comments (2)
Outdoor advertising firm, Clear Channel Outdoor UK is launching a suite of mobile services.
The applications, branded Clear Channel Interact, will allow consumers to text a Clear Channel operated shortcode number to find out more information about an advertiser, download mobile vouchers for special offers, access mobile websites or find a nearby physical outlet.
Specifically, these services will include: Find out more, Mobile voucher, Mobile website, Find my nearest, Consumer feedback, Voting service, Text messaging, Voice messaging, Picture messaging and Directory listings.
Clear Channel Outdoor UK CEO, Barry Sayer, said: "We see the launch of Clear Channel Interact as the perfect marriage between the world's oldest and newest media. While outdoor advertising provides clients with penetration at the heart of relevant environments and communities across the country, mobile technology closes the marketing loop by directly linking the consumer to the advertiser, initialising two-way communication."
Comments
“King Bee - The Hive”
Posted by: Phil Shankland - Feb 29, 5:37pm
Didn't Clear Channel pioneer QR Codes outdoor to promote a movie - '24 Weeks Later'? I wonder if they will include 2D barcodes in this mobile service.
“Re: Clear Channel blends mobile with outdoor ads”
Posted by: Theisen - Mar 6, 6:58pm
Several cases from Denmark show that there is risk of low action / conversion from outdoor to mobile devices unless you sswap the advertising message with the text message invitation - so that the text message invitation is taking up the primary space - and even when doing so there is risk of low conversion rates.