The research, conducted among 3,750 people by Blackberry content specialist Magmic Games and ISG, found that 90 per cent of respondents felt gaming on a BlackBerry or other smartphone was a superior experience to that of a feature-phone.

Ninety one per cent of respondents who prefer playing games on a BlackBerry or other smartphone said that they would be unlikely to switch back to a feature phone, citing the better image quality, larger screen size, easier controls and easier product downloading.

Fifty one per cent of respondents said that they played games on their BlackBerry or smartphone more than on any other type of gaming platform/hardware (computer, console, handheld, arcade, etc) - among women this figure was 60 per cent.

Other results from the survey included:

• 65 per cent of smartphone users purchase a mobile entertainment product (games, themes, music or other products) at least once every three months
• 45 per cent of respondents earned an annual household income of $100,000 US or more; 63 per cent work as business executives/professionals
• Puzzle games (e.g. Tetris, Sudoku) were identified as the most popular game genre, with 60 per cent of respondents reporting that they enjoyed those types of games
• 41 per cent of respondents indicated that they played games during their workday, with 69 per cent doing so primarily during lunch or other official breaks
• 79 per cent of those that play games at work said that they felt 'more relaxed and less stressed out' after playing mobile games, by far the most cited feeling produced.

Nicholas Reichenbach, EVP of publishing for Magmic Games, said: "The results suggest that positive entertainment experiences on devices are a critical factor in product adoption and loyalty. As a result, it is important for mobile carriers, OEMs and entertainment publishers to continue efforts to offer compelling entertainment products to mobile customers.”