News
MWC: Novarra upgrades platform
Tim Green at MWC Feb 13 2008, 2:06pm
Comments (1)
Novarra is offering a new version of its Vision mobile web and multi-media platform.
It says the new release brings the experience of accessing the internet on handsets closer to that of the desktop and includes advanced support for advertising. It enhances Web 2.0 content support (such as video streaming and Flash) and user interface breakthroughs in speed and navigation.
Novarra is a specialist in transcoding, which enables operators to offer subscribers access to regular web pages faster and more seamlessly. It’s been picked up by Vodafone, 3 Hong Kong, Turkcell and others.
Comments
“Lets hope that...”
Posted by: olafdunn - Feb 14, 3:00pm
If transcoding is to become the "norm" which i sincerely hope not, then i hope that new transocding intelligence will be included.
- Check for microformats to see if the developer has specified their menu structure, the content, and any other standard page feature, instead of guess work.
- If RSS or other feed is available, use this to generate the page instead of transocding
- Check all the variants on mobile sites to see if they reply with appropriate mobile content (m. .mobi wap. mobile. /mobile etc..)
- Give the user the option if they wish to have a transcoded site (not "optimised" as currently pushed to users) or for the mobile site (if found)
- Pass through of "User-Agent" to allow for the website to decide if it wants to provide mobile content or not. Do not use a non-standard user-agent which causes developers headaches to apply new rules.
Lets see how it goes...