The partners say they will deliver an end-to-end ‘customer value management’ solution, enabling carriers to unlock the revenue generating potential that resides within their data.

More than half of all global text and multimedia messaging traffic is generated through Acision’s platforms. Its campaign management tools therefore provide many of the essential prerequisites for effective mobile advertising. OgilvyOne meanwhile specialises in interactive marketing and works for the world’s top brands.

Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne said: “It is crystal clear that the big opportunity for telco operators is to leverage their data assets.  This needs to be done with insightful targeting, intelligent messaging, and an extremely sensitive view of the customer experience.  This is why the Acision / OgilvyOne partnership is so powerful and timely.”