News
MWC news: Medio - content searching on the wane... a bit
Tim Green at MWC Feb 13 2008, 8:40am
Medio says downloadable content is still the most popular query type in mobile search.
But its recent study showed that the prevalence of this type of search has shrunk by just over 10 per cent to 60 per cent of all searches since July 2007. This finding corresponds with the associated growth in the Web/WAP category which has seen the greatest usage increase of 43 per cent in the same period.
Brian Lent, CEO of Medio Systems, said, “Our recent findings support the notion that the Mobile Web is primed for rapid growth. Users are beginning to see the mobile platform as not only a way to find a growing range of mobile downloadable content including music, wallpapers and games, but to the wide universe of information that is out there on the Mobile Web.”
Medio also concludes that search-based advertising is currently delivering an average click through rate as high as 29 per cent. For pay-per-call advertisements, call-through rates as high as 22 per cent have been measured.
