News
MWC: Omnifone to offer 'unlimited' music downloads
Stuart O'Brien in Barcelona Feb 11 2008, 9:00pm
Omnifone to introduce pre-licensed, unlimited mobile download music phones with LG.
Omnifone has announced that LG is the first manufacturer to sign up for the MusicStation Max programme, with the first handsets due to be released in the first half of 2008.
The first MusicStation Max devices will be compatible with any 3G/HSDPA network and feature a touch-screen interface.
The handsets are pre-licensed, meaning consumers do not have to pay for music but simply sign up to a special music, voice and data plan, which will enable them to download unlimited amounts of music, direct to their device, over the mobile network, for between 12 and 18 months.
At the end of this initial period, MusicStation Max users will be able to migrate their consumer experience to their next MusicStation Max device or alternatively keep
playing tracks on their current phone for no extra charge.
The initiative is similar in concept to Nokia's own 'Comes With Music' offering, which was unveiled in December.
"Consumers will come to expect unlimited mobile music downloads direct to their phone, whenever they want," said Rob Lewis, CEO of Omnifone. "The new MusicStation Max handsets will give consumers the ultimate music freedom; the ability to download, discover, play and share whatever music they want, wherever they are."
