News
MWC: Disney unveils UK mobile portal
Tim Green Feb 11 2008, 1:23pm
The Walt Disney Internet Group has launched a new ad-supported mobile portal in the UK.
It’s available by texting “Disney” to 83335 for a WAP link or by entering www.disney.co.uk into a WAP browser. Disney is also working with mobile to make it accessible directly through operator branded decks.
WDIG has incorporated up to 60 Disney Arcade games into the new mobile portal, many of which (such as Pirates of the Caribbean) will be provided free of charge (subject to network data charges). Guests can also interact with and experience areas dedicated to Movies, Music, TV and Community. Disney franchises such as Hannah Montana (a variety of quizzes, real tones and pictures to download) and Pirates of the Caribbean (a mobile game, real tones and logos) are well represented across the portal.
Additionally the portal will give guests the chance to build and communicate with communities of their existing friends; and customise the site to their own tastes.
The launch of Disney.co.uk mobile follows the successful launch of Disney.co.uk online, which has experienced more than a doubling of usage and a significant growth in market share since the introduction of the new design and features in December 2007.
