All registered members with a minimum of ten content items (pictures, videos, audio, text) can create their personal mobile TV show with one click. This represents one broadcasting channel for each of its most active content uploading customers.

The content is then combined with ready-to-use sound files and ten different TV designs (from Rock TV via Comedy to Love). The result is a ‘show’ between 30 seconds and two minutes and that can be viewed by streaming or download. Users can promote their show by sending out invitations to friends via SMS or email.

Antonio Vince Staybl, CEO of itsmy.com, said: “Our mission is to give users more entertainment, more live experience and fewer clicks. With this absolutely groundbreaking service we push personal mobile broadcasting to the next level.”