News
Action Engine running with Movius
Tim Green Feb 7 2008, 5:18pm
Movius Interactive and Action Engine have teamed up to help operators build personalised content portals.
The global agreement puts Action Engine’s ‘Mobile Application Platform’ (MAP) into the Movius Ecosystem. MAP powers on-device portals that can be used by brands, media companies and operators to deliver faster and more intuitive browsing. Current users include AOL, Dow Jones, TiVo and MSNBC.com. Movius (formerly IP Unity Glenayre) has a strong track record in messaging but recently broadened its remit to embrace content and community apps.
It has established relationships with operators in more than 75 countries.
Action Engine gives Movius access to its handset applications framework, and to the management tools needed to launch feature-rich mobile services that drive customer loyalty and mobile content revenues.
