News
Celltick and GroupM target Asian market
Tim Green Feb 7 2008, 9:57am
Celltick has formed an alliance with advertising group GroupM to grow business in Asia Pac.
GroupM is the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare. Under the agreement, GroupM will be actively promoted as the preferred media partner for advertising inventory on operator platforms served by Celltick’s LiveScreen Media platform. In return, GroupM will present LiveScreen as its preferred idle screen advertising solution.
The agreement has been developed for the entire Asia Pacific region – covering Singapore, Malaysia, Thailand, Korea, China, Philippines, Hong Kong, Australia, Taiwan, Japan, India, Vietnam and Indonesia.
Celltick claims LiveScreen already has a reach capacity of over 200 million users, and generates over 35 million monthly mobile transactions.
