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Times India teams up with Hovr on free games
Tim Green Feb 4 2008, 11:08am
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Times Internet Limited is working with Hovr to launch India’s first free mobile gaming portal.
The partners have built GameZone, a downloadable content and social network offering hundreds of free, ad-funded mobile games. They expect tens of millions of Indian subscribers participate, and to engage with the site’s community elements such as competing for high scores, chatting, playing multi-player titles and so on.
Times Internet Limited is a unit of Times Group, India’s largest cross-platform media and entertainment company. India has more than 235 million subscribers and is growing at between five and eight million a month.
“Based on the sheer number of mobile subscribers and consumer interest in ad-supported mobile content, we believe that mobile marketing is poised to overtake online marketing in India within the next few years,” said Dinesh Wadhawan, CEO and MD of TIL. “Hovr brings a deep understanding of the Indian market, along with strong, carrier-grade technology, an attractive catalogue of mobile games and a powerful mobile advertising platform.”
Hovr’s ‘Powered By Hovr’ white-label platform is being leveraged by several online and mobile sites, portals, and carriers to bring free ad-supported mobile content to their customers.
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