News
Blyk has over 30,000 subs
Tim Green Jan 25 2008, 5:48pm
Ad-funded MVNO Blyk has 30,000 subscribers, and is gathering 3,000 more every week.
The company also claims that click-through rates are still running at the impressive 12 to 43 per cent first revealed last November. It says one campaign for Penguin books, inviting users to download an audio chapter of Nick Hornby’s novel Slam, was clicked through by 45 per cent of recipients.
Speaking exclusively to ME, the MVNO said it remains on target for 50,000 subs by March and 100,000 by the end of the year. It’s been recruiting new customers almost exclusively with demo teams signing youngsters up at strategic sites like university campuses.
Blyk was launched in the UK last September. It targets 16-24 year olds, offering 43 minutes of voice and 217 texts a month for free as long as they opt in to receive up to six ads to their phone a day. Forty five advertisers partnered with Blyk at launch, including Sony Ericsson, Coca Cola, SonyBMG, I-play, Ford, Adidas and Mastercard.
