The widget will enable users of the mobile social network to generate a personal avatar, based on the information in their profile, with one click. It uses elements like age, gender, location, price of device and keywords to generate the virtual likeness. This allows for up to 10 million possible combinations.

The itsmy creation tool is offered free of cost in mobile internet at the mobile site and will be available from Q2 2008. Antonio Vince Staybl, CEO of itsmy.com, says: “Profile data is now becoming a visual style in our community. Our avatar widget shows in an impressive way, that profile information can be used for much more than advertising.”