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WIN trousers PocketWIN trousers Pocket

Tim Green Jan 21 2008, 10:56am

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Expansionist UK firm WIN has made its third acquisition in four months, snapping up Pocket Group.

Pocket specialises in distributing mobile music and video, especially that of indie record labels such as XL and Skint Records. It serves more than 50 operators across the world. WIN will also leverage Pocket Group’s existing ties with handset manufacturers such as Samsung and leading brands like ITN and Carlton.

The move should strengthen WIN’s entertainment portfolio. The content enabler bought its Swiss counterpart Quattrocomm in September and mobile UGC specialist Pop-I in November.

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Graham Rivers, CEO of WIN, said: “Along with an exciting library of musical content, WIN will benefit from Pocket Group’s content merchandising abilities and a highly experienced management team. We also look forward to developing the relationships Pocket Group has established with tier-one mobile operators, handset manufacturers and brands.”

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