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Hungama and Admoda target Asia ad market

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Hungama and Admoda target Asia ad market

Admoda and Hungama will work together on mobile internet ad campaigns across Central Asia.

Indian mobile content giant Hungama, which already runs mobile ads for brands such as McDonald’s, Coca-Cola and Apple, will now offer such brands access to Admoda’s Asian inventory. The roll-out will begin with India, Sri Lanka, Pakistan and Bangladesh.

Mobile ad network Admoda delivers millions of daily mobile banners and text ads on both a CPM and CPC basis. During 2007 Admoda focused on delivering targeted ad campaigns for mobile ready brands including MTV, Adidas, and Nokia Widsets, along with most major mobile content and entertainment retailers.

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