Video specialist Vantrix will power the publishing and distribution of clips over WAAT’s mobile media platform. Vantrix’s Store Optimizer gives WAAT the ability to adapt video in real time when a user accesses the content, and they can also be pre-processed and optimised for multiple handset profiles ahead of time, so they are ready to be delivered when a user requests them. And the Optimizer automates the workflow through a PC client.

Camill Sayadeh, COO of WAAT Media, said: “Video is the fastest growing content category in our catalogue. In order to fulfill the enormous demand for video… we needed a platform that allowed us to automate the editing and publishing of clips and to optimise their quality for any device anywhere in the world. Vantrix has been instrumental in helping us streamline our video publishing operations, while maximising our audience reach and delivering the best video quality on a mobile phone.”

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