In a virtual ceremony hosted on the company's web site, SE revealed  its five inaugural winners, each chosen by a jury of industry professionals and judged on ease-of-use, entertainment factor, mobile innovation, functionality and audio performance.

The winners of are:

Gaming: Mr Goodliving’s Playman Extreme Running
Imaging: BitCycle’s Pull Face Image Manipulator
Productive Mobility: Opera’s Opera Mini 4.0
Music and Audio: Gracenote’s Track ID
Themes and Graphics: Metronize/Clavitones’ The Geeks themes and graphics

Sony Ericsson also announced the winner of a "Special Recognition Award" honouring Vringo for its ‘video ring signals’ application within the imaging category.

Ulf Wretling, head of Sony Ericsson Developer World and Communications, said: "Looking at all the award nominees has been extremely interesting and the excellent work that we have seen proves that the third-party content industry is thriving and full of innovation and drive. We look forward to hosting next year's awards and seeing the continued mobile innovations."