News
iPhone users love ads
Stuart O'Brien Dec 17 2007, 1:24pm
AdMob says iPhone users 'over-indexing' on mobile ad impressions.
The latest monthly mobile ad metrics report released by AdMob show iPhone users as particularly keen consumers of commercials.
The company says Apple's device over indexes in terms of the ads its serves compared to the comparatively low installed base.
In November iPhone generated 6.65 million ad impressions (including requests and click-throughs) in the US, compared to just 1.86 million in September, taking a 0.9 per cent of all ads served.
In the UK the device accounted for 293,762 ad impressions, equivalent to 0.3 per cent of the market total.
Overall, AdMob network impressions were up 4.5 per cent in November at 1.72 billion. The US accounted for 725.7 million (42.1 per cent), India 193.5 million (11.2 per cent), South Africa 113.3 million (6.6 per cent) and the UK at 113.3 million (6.4 per cent.
The leading devices in AdMob's top four markets remained the same: US (Motorola KRZR), India (Nokia 6030), South Africa (Motorola v360) and the UK (Sony Ericsson K800i).
The full report can be found here.
