The solution, launched in July 2007, gives any content vendor the chance to establish a functional mobile site for free using ads funded by Google Adsense, AdMob, Admoda and Decktrade. The new enhancements make the ads less obtrusive and better targeted.

The solution provides free use of the Wapple Canvas suite of mobile internet design tools. Once created, sites use the Wapple Delivery Engine to ensure they are and optimised to display the best results on any mobile device, on any network and from any country. Prices start at £15 a month for those that prefer not to incorporate banner advertising.