News
MMA issues ad guidelines for Asia
Stuart O'Brien Dec 6 2007, 11:26am
Mobile Marketing Association tweaks its mobile ad guidelines for Asia Pacific.
Like the guidelines it recently unveiled for Europe and the US, the MMA says they will make it easier for global and regional brands to develop campaigns that can be delivered consistently to the majority of devices.
Produced by the MMA APAC Mobile Advertising Committee, the guidelines provide information about mobile web banner ads specifically, including style guides, technical requirements and aspect ratios.
The guidelines can be downloaded here.
Joshua Maa, chair of MMA APAC Mobile Advertising Committee, said: "As brands and marketers throughout the region look to harness the mobile channel, they’ve been asking for clear, timely guidelines to help guide their strategies and decisions. [These guidelines] address that need."
