It’s part of Helio’s new Music Mix premium video package and will feature streaming music-related video content, including performances, artist interviews, music news and videos. The QD3 service will consist of five channels, including “Classic Clips”—rare and exclusive videos, “Comedy”— stand-up routines and skits, and “Original”—episodic and unique content developed especially for mobile.

Helio and QD3 say the branded channel’s content will come from QD3’s library of over 2,000 hours.  QD3 was founded in 2002 by producer Quincy Jone.