News
Nokia predicts big things from 'circular entertainment'
Stuart O'Brien Dec 3 2007, 12:14pm
That means user-gen content, and Nokia reckons it'll account for 25 per cent of the market in 2012.
A global survey of mobile users by Nokia has led the company to predict that a newly-coined 'circular entertainment' category will account for a quarter of the mobile content market in five years.
The category encompasses content that has been created, edited and shared within a peer circle rather than coming out of traditional media companies - something hitherto known as user-generated content.
Nokia's study was carried out by The Future Laboratory, which interviewed 9,000 consumers from 17 countries. As part of the research Nokia said it identified four key driving trends - Immersive Living; Geek Culture; G Tech and Localism.
Among the quantitative data the study threw up includes:
23% buy movies in digital format
35% buy music on MP3 files
25% buy music on mobile devices
39% watch TV on the internet
23% watch TV on mobile devices
46% regularly use IM (37% on a mobile device)
29% regularly blog
28% regularly access social networking sites
22% connect using technologies such as Skype
17% take part in Multiplayer Online Role Playing Games
17% upload to the internet from a mobile device
Mark Selby, Noka's VP of multimedia, said: "From our research we predict that up to a quarter of the entertainment being consumed in five years will be what we call ‘Circular’. The trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups – a form of collaborative social media."
