May 26th, 2010 @ BAFTA, London
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
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Bango has launched the Bango Button, a tool for transfering media files from web to mobile with one click
The ‘Get On My Mobile’ Bango Button is being pitched at anyone using a social network, media sharing site, forum or blog – especially popular sites such as Facebook, MySpace, YouTube, Flickr, Bebo, Friendster, LinkedIn, Blogger, Orkut and WordPress.
To create a Bango Button, users must visit the bango web site and then, and insert the generated code into their site, next to a the content they want to share. That piece of media – a pic or music file for example – will then display the ‘Get On My Mobile’ icon next to it. When users click through, a short URL is entered into their phone browser. Clicking on this downloads the content.
Although it can be made free to end user, Bango clearly hopes that users will charge for content and bill it through the Bango ecosystem.
One Bango Button convert is Claudio Tinnirello of the Californian electro-pop band, Moonlife. He said: "Like most bands, we have a MySpace site where people can listen to our music and see when we have gigs coming up. Bango Buttons make it easy for our fans to get wallpapers and ringtones. They'll even be able to get a map of where we'll be playing, making it easy to find the venue."