The new version of Movaya's PlugNPlay mobile games retail platform offers WAP site creation, support for XML feeds and Flash interfaces.

The company says it's targeting the platform at "online merchants, casual game merchants and anyone with a blog or forum to create a store for selling mobile games or any other type of mobile content."

Movaya says 400 games are available through its system, including titles from RealNetworks, Capcom (via CapcomMobile.com) and Com2Us.

One of Movaya's customers, Platinum Studios, recently began selling mobile content based on its Graphic novels via its PT78Mobile.com store.

Movaya CEO Phi Yerkes said: "Movaya is focused on developing the most complete, flexible and easy to use system for off-deck distribution."