May 26th, 2010 @ BAFTA, London
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
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Player X has grabbed worldwide rights to the Etch A Sketch mobile game
The company has partnered with online games developer FreezeTag to co-release the Etch A Sketch game across online and mobile platforms.
The mobile game will be available in December and the online version a month later.
In terms of gameplay, Player X says Etch A Sketch "combines creative drawing action of the original toy with more than 100 arcade-style levels", and is aimed squarely at the casual market.
Player X CEO Tony Pearce said: "Etch A Sketch is an ideal example of how a traditional toy can cross over into casual online and mobile games. By launching the mobile game at the same time as the online version, we are ensuring the audience has an opportunity to play wherever they happen to be."
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