News
Idol boosts Telescope's numbers
Stuart O'Brien Oct 30 2007, 5:30pm
Telescope has processed 800m messages as part of marketing and iTV campaigns this year.
The figures for the nine months to September include messages generated from text-to-screen campaigns Telescope ran for Lifetime Television, E! Entertainment with sponsorship by Motorola, interactive voting for American Idol, local news alerts for CBS and CW stations and TV voting for MTV's So You Think You Can Dance?'.
Telescope says the number of mobile interactions its delivered in the period was up 150 per cent from a year earlier.
Troy Sample, CEO of Telescope, said: "This growth of multi-channel interactivity is partially a function of consumers’ changing media preferences. But the lessons we’ve learned over the past six years have also taught us that how a program is designed and delivered is equally important to interaction rates and volumes."
Edward Boddington, CEO at Telescope's UK-based owner Harvest Media Group, was earlier this year elected to the MEF Americas board. Telecope itself is also working closely with the MMA to establish participation TV guidelines in the US.
Telescope has also just appointed Endemol vet Jason George as its new chairman.
