News
High price of fresh Apples deter consumers
Mark Sutton Oct 26 2007, 8:13am
UK survey raises fresh concerns about iPhone costs.
A consumer survey conducted by YouGov has found that a quarter of respondents would be interested in owning an Apple iPhone.
However, when confronted with the true cost of owning the unit, that figure dropped to a measly one per cent.
The handset will cost £269 and the minimum monthly contract is £35 on O2. The gadget will be available from November 9th, via Apple, O2 direct and the Carphone Warehouse.
Awareness of Apple and the iPhone is highest among young adults, early technology adopters, men and Sony Ericsson handset owners.
Marek Vaygelt, head of technology and telecoms consulting at YouGov, said: "The Apple iPhone has the potential to be a disruptive product in the mobile phone industry in the run-up to Christmas but it will require marketing that changes traditional purchasing behaviour to win over customers."
