News
I-play chases tween market
Tim Green at CTIA in San Francisco Oct 25 2007, 1:56am
I-play is to pre-load a games on a phone designed specially for pre-teen girls.
It’s teamed with Firefly Mobile to embed titles like Jewel Quest II on the flyPhone, the first pay as you go device created exclusively for tweens. More casual puzzle games including My Dog 2, Skipping Stone and others, from I-play will be available for purchase at Firefly’s online store, the “flyStore."
David Gosen, president of I-play, said: “flyPhone is a great product for tweens and we are excited to have this opportunity to bring some of our most popular games to tweens for this exciting and innovative platform.”
The flyPhone is available in the US market from major retailers.
