News
MEF tackles content metrics
Tim Green at CTIA in San Francisco Oct 24 2007, 12:33am
The MEF has unveiled a content sales reporting initiative with Sony Pictures and MACH Group.
It’s a welcome attempt to tackle the messy state of reporting currently in place, and thereby return more reliable and consistent numbers to content providers and operators, as well as the brands and advertisers looking at the space.
The new initiative is global and will cover all types of mobile content including ringtones, full-track music, images, video clips and streams, mobile TV, subscriptions to content, premium SMS, and games. It has the support of all major music labels which are part of the Digital Data Exchange, a body developing technical standards for data exchange along the digital content value chain including the mobile sector.
The initial criteria to be addressed will include: timeliness, relevance, accuracy and consistency.
Jason Wells, senior VP of mobile entertainment at Sony Pictures TV, said: “Industry support for these best practices will lead to a highly accurate and clear picture of how content is delivered and used…in the long run, this initiative will help content makers and operators address and resolve these serious issues.”
