Five fold leap for Shazam

News

Tim Green at CTIA in San Francisco Oct 22 2007, 11:48pm

Shazam has increased its end-user traffic by 500 per cent in the last five months.

The company, which helps partners sell mobile music products around its core music recognition technology, is currently registering one and a half million calls per week and boasts 11 million unique users. Shazam is live or going live in 25 countries across 45 markets in all major territories.

The milestone was reached as Shazam announced new agreements with All Media Guide (AMG) and LyricFind to improve information (including artist biographies, album cover art, reviews, pictures and lyrics) available to users on over 4 million tracks and artists.

Shazam expects average monthly usage levels are expected to quadruple as a result of the agreements.

Shazam works by end-users holding their phone to the music for five to 10 seconds while it identifies the track using a process based on unique 'fingerprints.' The service immediately sends the user the name of the artist and song title. Users can then choose to buy associated products (ringtones, full track music, wallpapers etc, and no user registration is required.