News
Americans click the most
Tim Green at CTIA in San Francisco Oct 22 2007, 11:28pm
US consumers contributed 42 per cent of Admob’s page impressions in September.
The dominance of the US was one of the headline findings of the first periodic report on data and trends in the mobile market launched by the mobile ad specialist. It’s free for download at http://www.admob.com/metrics.
The report covers the 1.5 billion ads served in September by Admob and includes breakdowns according to manufacturer, device and country by impressions served AdMob expects to release new free reports on a periodic basis in order to create transparency in mobile advertising.
After the US, Asia contributed 22.3 per cent of impressions while, somewhat bizarrely, Africa and Europe tied on 9.3 per cent each.
Nokia handsets were by far the most common device for clicking through – 30.4per cent, against 13.3 for Moto in second place.
"AdMob is in the unique position of serving billions of banner and text ads per month for our publisher and advertiser partners," said Jason Spero, AdMob’s VC of marketing. "We are happy to share this data with the community to empower advertisers and content developers."
