News
Knight Rider born again
Stuart O'Brien Oct 18 2007, 10:30am
Player X has unveiled its Knight Rider animated 'retrosodes'.
The six, three-minute video clips - inspired by the cult TV show - will premiere on Player X’s Zapper TV channel, which recently launched on Verizon Wireless in the US, and on the company’s geekTV channel internationally.
Player X, which partnered with Universal Pictures to create the Knight Rider: Turbo Boost retrosodes, will then make them available across other operator VOD services throughout the rest of this year.
The company says the clips will be backed by an 'ambitious' marketing campaign, including satirical virals and content seeding.
Player X CEO Tony Pearce said: "By refreshing the Knight Rider brand in this way, we believe we have taken mobile video animation to a higher level. Universal has been unbelievably supportive of our ideas and we look forward to working even closer together in the future."
