News
Player X to offer ad-funded games
Stuart O'Brien Sep 28 2007, 10:15am
UK aggregator teams with Amobee to release six subsidised titles.
The first titles to go live using the ad-funded model include FremantleMedia’s Sale of the Century, Strike it Lucky, Sensible Soccer Skillz, Space Invaders, Family Fortunes and TOCA Race Driver 3.
Player X has integrated Amobee’s Handset Application Programming Interface (HAPI), which enables ads to be served within a game.
Gamers will be offered the chance to opt into the ad-funded games through selected Player distribution partners, receiving a discount on the purchase price in return for being served ads at the game launch, exit, and during the idle time between game levels.
Subscribers have the option of engaging with the advertising brand for additional information by clicking to call, browse or send an SMS.
Amobee says aggregated data from multiple trials with operators shows that for every person that paid to download a mobile game, between five and 10 times more took the ‘ad-subsidised’ version in return for accepting advertising.
