News
Tide turns for GoTV
Stuart O'Brien Sep 26 2007, 12:15pm
Soap opera comes full circle as GoTV Networks teams with Tide for mobisodes.
Crescent Heights is a live action ad-funded comedy series to be made available via GoTV's network of operator partners in the US and virally via Tide.com.
The first episode went live today, with more to be added throughout the autumn.
The joint production is executive produced by Christopher May, Chris Greenleaf (co-creator) and Chris W.
King (co-creator). Episode directors include Joe Eckardt and John Putch.
Daniel Tibbets, executive vice president and studio chief for GoTV, said: "This partnership will take advantage of the innovative and creative new platforms for advertising that mobile and broadband deliver."
