News
Playboy goes East with Acme
Tim Green Sep 18 2007, 1:30pm
Acme Mobile will distribute Playboy content to over 220m subscribers across South East Asia.
The Singapore-based company is to handle Playboy-branded games, images, video clips, voice clips, ring tones and text services, via its Amob.com branded portals and direct operator distribution channels. It has 18 carrier agreements across Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam.
“Playboy has very strong brand recognition in Southeast Asia,” said Paul Meyers, Acme Mobile’s CEO. “We’ve worked closely with the Playboy team to create a regionally-appropriate mobile offering that features the fun and sexiness of the classic Playboy lifestyle, while keeping in mind the traditional values of the region.”
