Comedy deal for Rhythm NewMedia

News

Tim Green Sep 13 2007, 11:15am

Rhythm NewMedia will sell and deliver personalised ads on the Comedy Time mobile video channel.

Through this partnership, marketers will now be able to buy mobile video ads through Rhythm that are delivered to over 3.5 million Comedy Time subscribers. Rhythm offers ad sales, ad serving, and a patent-pending system for measuring customer satisfaction and ad effectiveness.

“Rhythm’s ability to draw top notch advertisers to our network was a key factor in choosing to work with Rhythm. We were also attracted to Rhythm because they offer an end to end solution which means that while they spend their time selling and serving ads, we can spend our time creating more great content for our users to enjoy,” said David Goldman, chief executive officer at ComedyTime.

The Comedy Time Network is a made for mobile network available on Sprint, VCAST, Cingular, MobiTV, Altel, and U.S. wireless. Internationally it is distributed in the UK, Denmark, Sweden, Canada, Mexico, South America, South Africa, the Philippines, Eastern Europe and Singapore

Rhythm NewMedia offers ad-funded content on 3UK, Telecom Italia and T-Mobile-UK.