News
Moto's vision of recovery
Tim Green Sep 11 2007, 10:45am
Motorola has pledged to pull out of its current slump with a range of innovative new devices.
The US company has seen its share of the world handset market down to 14.6 per cent from 21.9 per cent a year ago (according to Gartner) thanks to its reliance on single handset ranges such as the Razr, which was a huge hit initially but lost its lustre in 2006. The company disclosed plans to shed 7,500 jobs and $1 billion in costs.
Stu Reed, the new president of the mobile devices unit, suggested the company isn't looking for a single mega-hit. He said it relied too heavily on the Razr and paid a steep price when it declined in popularity.
