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Ministry drops a bill with MIG
Stuart O'Brien Sep 7 2007, 10:30am
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Ministry of Sound is using MIG's PayForit WAP billing solution for its UK portals.
The MIGPay platform has been integrated with clubbing/music label Ministry's MoMac-powered content portals, so that users have the 'click-to-buy' option now mandated by the UK operators for off-deck services.
MIG sister company 4th Screen Advertising will also be working with MoS to build mobile advertising revenues and drive new customer acquisition channels for its portals going forward.
Matt Dicks, commercial director at Ministry of Sound, said: "Our mobile platforms are central to the digital strategy at Ministry of Sound and ensuring we have the right partners to deliver on our longer term plans is key. We have selected MIG and MoMac to work with us going forward as they share our vision, and we are confident they can continue to innovate to support our growth."
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