News
UK mobile shopping mall trial launched
Tim Green Aug 16 2007, 11:00am
Payments specialist Dialogue Communications is to power the UK's first mobile shopping mall, 2shop4.
The service, which has just launched in trial, will allow users to buy products through the mobile internet and text codes. Adverts for participating brands, high street shops, supermarkets, travel agencies, sports and film tickets will appear across multiple media outlets in the coming weeks.
The shopper texts the 2shop4 code or keyword, such as ‘flowers’, to 84777 and receives a 2shop4 Buy-Now WAP advert direct to their phone. The user then selects the advertised product and buys it via a secure payment system and the goods are delivered to their home.
2shop4 works on all UK operators and allows payments to be made with MasterCard, Maestro, Paypal, Visa, Delta and Switch.
2shop4 shopper lifestyle and gift profiling, keywords and codescan match clothing sizes, brands, products and services to the
2shop4 shopper needs. Dialogue is aiming for a commercial roll-our in October, with a global launch in 2008.
Dialogue’s UK MD Guillaume Peersman, said: “2shop4 is pushing mobile shopping into a whole new area. Before this service launched, buying on mobile was very limited and this service will bring a whole new dimension to mobile shopping.”
2shop4's software has been developed by Evevoy Developments and Hero-Solutions. Dialogue has provided the SMS technology.
