News
Avarto extends EMI portfolio
Stuart O'Brien Aug 13 2007, 11:45am
Arvato Mobile has extended its agreement with EMI Music to inlcude full music videos.
The deal means Arvato mobile-powered services at operators (T-Mobile, Swisscom, Mobilkom), ISPs and media can now offer full length music videos from EMI artists to PCs or mobile phones, as well as videotones, artist wallpapers, realtones, ringback tones and full-track downloads.
The kinds of acts and bands included as part of the agreement are Lily Allen, Corinne Bailey Rae, Norah Jones, The Kooks and Kylie Minogue, as well as Bebe and Shaila from Spain, Vasco Rossi and Tiziano Ferro from Italy, Germany’s LaFee and Herbert Grönemeyer, and Diam’s and Renaud from France.
Avarto CEO Bernhard Ribbrock said: "This deal enables us not only to continue to offer EMI’s great artists via our distribution network, but also to open up new commercial areas in a creative way. We thank EMI for the great trust placed in us, permitting us to market its artists on a cross-product basis, and are looking forward to a continued exciting collaboration."
