Frank TV will be available exclusively to Orange UK customers and features 'never seen before' footage from Frank’s video diaries, giving behind-the-scenes access to Stamford Bridge, the Chelsea training ground, Frank’s house and pets.

There will also be special guest interviews with Frank Lampard senior, Jamie Redknapp and Lawrence Dallaglio.

It'll be interesting to see how many people tune in. English football fans are a tribal bunch, so it's unlikely non-supporters will be interested and right now Lampard is not even that popular with his own club's fans. So an already small target group (i.e. those with mobile TV) could be pretty minuscule.

Jake Redford, head of mobile TV at Orange UK, said: "We are delighted to launch a dedicated channel to arguably one of the most committed and professional midfielders in world football. Frank TV makes for great bite-size viewing and provides our mobile TV viewers unique insight to the life behind the footballer."

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