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PlayPhone caught in Rush Hour
Stuart O'Brien Aug 6 2007, 5:45pm
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PlayPhone readies IG Fun's Rush Hour 3 content.
In addition to the late night talk show appearances, merchandising, advertising and overall media blitz for the upcoming cop/buddy movie Rush Hour 3, fans can now experience star Chris Tucker mouthing off on a ringtone.
PlayPhone, which among other endeavours runs the PlayPhone.com D2C portal, is offering truetones of dialogue from the movie in anticipation of its release on August 10th.
Also up for grabs are a selection of Rush Hour 3 wallpapers and the official Rush Hour 3 mobile game. All the content has created by IG Fun.
In addition to its D2C activities, PlayPhone is building out B2B offering for big entertainment brands, such as the ABC Mobile portal.
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